Efficiency & User Focus: Designed a cross-functional design system, revamped navigation, and optimized user journeys for a 3x faster feature delivery rate and 30% increase in user engagement. Data-Driven Design: Created user personas, leveraged data analytics, and addressed pain points to enhance user experience. Faster Onboarding: Implemented effective onboarding strategies to accelerate product adoption and value understanding. Collaboration & OpenTelemetry: Fostered cross-team collaboration, established discovery research channels, and led OpenTelemetry feature development.

Spearheaded Cross-Functional Product Design: Led close collaboration with product owners, product managers, and engineering leads to ensure the successful development and launch of exceptional products within our product tribe in Shopping-Checkout. Streamlined design operations and workflow: Oversaw and coordinated the design of end-to-end user flows and UX solutions across squads, ensuring consistency and efficiency for the entire product tribe. Empowered Squad Success Processes: Provided tailored design process support to stakeholders in different squads, optimizing workflows for each team's needs, fostering squad autonomy. Key Achievements: Built E-commerce Sub-Platform: The complexity of the platform includes product feasibility discovery, product market fit for million of users it supports. https://sell.stubhub.com/season-ticket-holders

· Product Design Leader | Built & Led High-Performing Teams (diverse backgrounds, 20% productivity boost) · Strategic Design Vision: Collaborated globally (partner design, PM, engineering) to define clear product direction & partnership. · Crafting Human-Centered Experiences: Partnered with IBM, Galderma, Pfizer to create beautiful, user-centric solutions that balanced business & user needs enabling new lines of business. · Thought Leader & Mentor: Delivered polished design proposals & conducted in-house classes, fostering skill development & innovation. · Resourceful & Strategic: Allocated people effectively, prioritized tasks, & balanced workload to meet deadlines & optimize team performance on each allocated designer. · Talent Champion: Developed internal talent & recruited top players to strengthen the UX strategy organization. · Client Success: Partnered with IBM, Galderma, Pfizer, Meta (WhatsApp) by allocating designers & fostering collaboration to ensure project success.

Led Design System Integration: Crafted foundational frameworks, reducing design inconsistencies by 20%. Built & mentored a design systems team, achieving 80% Earnest language integration. Focused on user workflows, aiming for a 15% increase in task completion rates. Collaborated for World-Class Design System: Partnered with cross-functional teams to develop essential tools & processes, resulting in a 2x increase in design asset reuse rate. Advocated for both internal & external customers, achieving a 95% customer satisfaction rating. Led collaborative sessions to define clear deliverables & drive features, reducing design handoff time by 10%. Championed Platform Design Expertise: Championed platform design principles for independent team building & problem-solving. Documented, refined, & maintained design systems for ongoing success, achieving 99% uptime and a 50% reduction in maintenance time.

Delivered High-Impact Solutions: Led teams to solve critical client challenges, achieving a 20% churn reduction for Masterclass.com (95% client satisfaction). Envisioned & Prioritized Success: Guided teams to define high-impact opportunities and build scalable roadmaps (80% on-time delivery). Fostered rapid prototyping for faster design iterations (30% reduction). Empowered Teams & Talent Growth: Led UX/UI teams (L1-L3) and fostered growth through mentorship (25% promotion rate) and skill development. Increased team size by 15% and average skill level by 1 point (5-point scale). Grew Client Relationships: Expanded existing client engagements by 20%. Championed design thinking across the company. Additional Skills: Program Management, Product Design Lead, Cross-functional Leadership

Led with Design Vision & Insights: Translated priorities into actionable solutions, increasing customer satisfaction by 20%. Fostered cross-functional collaboration, reducing project timelines by 15%. Designed complex solutions, increasing customer engagement time (e.g., 30% with Schneider Electric). Enabled Efficiency through Design Systems: Improved team efficiency by 25% and elevated design's impact on business objectives by 10%. Built a High-Performing UX Team: Cultivated a growth mindset, increasing design skill level by 15%. Championed user research, increasing usability testing participation by 50%. Mastered Design Delivery: Ensured on-time, high-quality deliverables with a 95% success rate. Fostered a data-driven mindset, adopting key user metrics.

Crafted Compelling Product Vision: Conducted user research, leading to a 20% increase in team buy-in and a 2% increase in conversion rates. Cultivated User-Centric Culture: Implemented a quarterly user testing program to validate design decisions. Led Agile & Design Thinking: Streamlined development and reduced design iteration cycles by 15%. Bridged Collaboration Gaps: Improved communication, leading to a 30% increase in on-time deliveries and 15% increase in cross sales. Prioritized Customer-Centric Projects: Improved core user satisfaction metrics by 12%. Demonstrated Adaptability & Flexibility: Successfully completed 95% of projects within revised deadlines. Built Design System: Reduced design handoff time by 20%. Ensured Design Quality: Maintained 98% adherence to design guidelines for a consistent user experience.