Diego WainermanStrategist
I think that people working on communication could either be weapons of mass destruction or weapons of mass construction. I prefer to be the second alternative and I try to change things for the better. For this reason I work really hard. I appreciate honesty and critical thinking. I don´t discriminate between ATL, BTL or TTL. I believe that stratrgic ideas go beyond media and that a big idea is an idea that grows.
Tech stack
Education (19)
Communication (18)
Innovation (13)
Design (12)
Go (11)
Video (4)
Architecture (3)
Management (1)
Strategy
Experience
Strategic & Creative Brand PlannerIndependent Consultant.
03/2014 - Currently

Job Description: Strategic Frameworks, Insight discovery, Brand Identity, Concept creation (Brand concept, Product concept & Communication concept), Communication strategies, Storytelling design for presentations. Clients: BMC Innovation, Brand Healer, Ogilvy & Mather, Grey, David, Tribal, Sentidos, Newcycle, Thinky Digital, Human, JWT, The Pool, Go Music, Libre.

Go
Innovation
Design
Communication
JTPUade
03/2008 - Currently

Job description: Mentoring the next Gen of Brand Planners.

Education
Classroom TeacherAAP - Asociación Argentina de Publicidad
03/2014 - 12/2015

Job description: Mentoring the next Gen of advertising talents.

Education
Proyect LeaderBMC Innovation Company
05/2013 - 02/2014

Job Description: Development of strategic innovation projects for local & regional clients. Reception of the briefing, design of the thinking process / project development, full project management (Research / Planning), presentation development & execution, budget control. Clients: Danone, Wuaki.TV, Brugal, Larios.

Innovation
Management
Design
Strategic Brand Planner Sr.DDB Argentina
09/2010 - 04/2013

Job Description: Regional Brand strategies, Brand Architecture, Brand & Product Positioning, Insight development, Product concepts, Communication concepts, Manifestos & Video Moods, IBC Briefs & Creative Briefings, Digital Strategies, Creative presentations, Effies Cases. Clients: Unilever (Lipton), Heineken (Sol Beer), Telefónica de Argentina (Telefónica & Speedy), Clorox, Puma and New Business Prospects.

Video
Communication
Architecture
Strategic Brand PlannerPonce Buenos Aires
08/2009 - 09/2010

Job Description: Global Brand strategies, Product Positioning, Insight development, Product concepts / Product innovation, Communication concepts, Manifestos & Video Moods, IBC Briefs & Creative Briefings, Creative Presentations. Clients: Unilever (Lynx, Rexona Men & Women, Fruttare, Clear, Cif, Domestos) and Inbev (Stella Artois, Eco de los Andes, Glaciar).

Video
Innovation
Communication
Planner Jr.DDB Argentina
07/2008 - 08/2009

Job Description: Local Brand strategies, Trend Reports, Communication analysis, Desk research, Briefs & Briefings, Creative Presentations. Clients: Telefónica de Argentina (Speedy), Unilever Argentina (Knorr, Savora, Ri-K), Cuauhtémoc Moctezuma (Sol Beer) and New Business Prospects.

Communication
Planning AssistantDraftfcb
05/2007 - 07/2008

Job Description: Monthly Trend Report (society and consumption), Special Reports (To detect opportunities), Communication analysis, Desk research & Store checks, In-home surveys. Clients: SC Johnson (Mr. Muscle, Lysoform, Glade, Raid), Molinos Río de la Plata (Granja Del Sol - Matarazzo), Lan Airlines, Telecom (Personal).

Communication
Account AssistantSterman + Viggiano
05/2006 - 12/2006

Job Description: Quotations, Research analysis, Briefs & Briefings, Desk research. Clients: Honda, Las Leñas, Dánica, Guilford.

Communication
Education
Social Media LabCatalyst DDB
01/2012 - 01/2012
SEMINARIO DE PLANNING, INNOVACIÓN Y CREATIVIDADEscuela Superior de Creativos
01/2009 - 01/2009
Lic. en PublicidadUADE
01/2003 - 01/2007