Manage discovery processes, identifying and prioritizing initiatives and solutions aligned with the company’s objectives, ensuring features delivery focused on outcomes. Led strategic features that reduced Homepage load time by 98%, enhancing the overall user experience and driving a 51% increase in product awareness. Achieved 3.9M monthly active users for the Homepage in 2024 with key improvements, reflecting a 13% increase compared to the previous year. Boosted the average number of users key actions on Homepage by 35%, achieving 10.6 key actions per user, and driving a more engaged shopping experience. Expanded key features to new markets, achieving a 46% product conversion rate and driving a 28% increase in overall conversions. Skilled in A/B tests, data analysis and behavior tracking plan, user research to validate hypotheses and support new solution opportunities.
Product Manager responsible for the BEES Homepage. Homepage is crucial as it's the first page the users see at the application, and we provide serious entry points for users to discover our products. ● Led discovery processes, identifying and prioritizing initiatives aligned with the company’s objectives, ensuring the delivery of features focused on outcomes. ● Conduced strategic initiatives that reduced Homepage load time by 98%, enhancing the overall user experience and driving a 51% increase in product awareness. ● Achieved 3.9 million MAUs (Monthly Active Users) for the Homepage in 2024, reflecting a 13% increase, contributing to stronger user retention. ● Increased in +3.5 the average number of user key actions per session to 10.6 compared to the previous year, driving more engaged shopping sessions and increased campaign awareness. ● Expanded key features with more than 46% of conversion (add to cart) to new markets.
Led the end-to-end development of a new product, delivering an MVP for some users to get data/feedback and improve the product before launch to market. Led discovery process, uncovering insights that drove a 15% reduction in customer churn through key features, enhancing business outcomes. Conducted data analysis, market research and user research to validate hypotheses, drive experiments and optimize the user experience. Partnership with engineering, design, and leadership to refine product strategy and meet user needs effectively.
Developed data-driven projects aimed at identifying and implementing improvements to Stone's products, enhancing the user experience. Collaborated with teams to analyze customer issues and propose actionable solutions, contributing to product optimization. Gained experience in payment technology and fintech environments, laying the foundation for understanding customer needs, product development processes, and business operations.
Managed strategic metrics and conducted qualitative research to evaluate and improve user engagement, providing actionable insights for product and operational. Supported data analysis and reporting to inform decisions on digital education projects, impacting the learning experience of over 150,000 digital students. Worked closely with cross-functional teams on education projects, developing an understanding of aligning strategic goals and outcomes.
Responsible for administrative management.
Operational management in activities related to the payment of copyright.