- Led and co-led strategic projects in the Grocery and Retail (GR) Consumer Growth team to increase visibility and awareness of GR in the platform, which paved the way for building a multi-vertical (GR & OFD) platform. - Lead projects to improve how the user navigates the GR Store, make their shopping experience delightful, and easy, and increase storefront conversion.
- Create the roadmap and strategy of the Orders Experience team in the Cornershop App, aiming to create a seamless, high-quality product and a magical experience for more than 300k monthly customers in LatAm and North America, to significantly impact key business metrics (Contact rate, CSAT, C/R). - Define the project requirements in the roadmap. - Facilitate the merger of Cornershop into Uber, defining the strategy and a set of migration projects needed to shut down the Cornershop app. After the first month of shutdown, we reached more than 80% GB transferred to Uber, which was the goal for Latam migration.
- Create the roadmap and strategy of the Orders Experience team in the Cornershop App, aiming to create a seamless, high-quality product and a magical experience for more than 300k monthly customers in LatAm and North America, to significantly impact key business metrics (Contact rate, CSAT, C/R). - Define the project requirements in the roadmap. - Facilitate the merger of Cornershop into Uber, defining the strategy and a set of migration projects needed to shut down the Cornershop app. After the first month of shutdown, we reached more than 80% GB transferred to Uber, which was the goal for Latam migration.
- Facilitate and guide customer-facing projects to allow the platform to expand to new markets such as the USA, Canada, and Brazil, with a special focus on having a delightful and magic experience for the end user. - Build the templates of product requirements documentation and facilitate the instauration of agile instances with interdisciplinary teams to create the foundations of the Product area.
- Own the design process and decision-making in the Consumer-app development, managing a two-person design team. - Designed Orders and Merchandising features, which helped improve the promotion reach and visibility, subscription conversion, and performance of referral programs.
- Led an automatization and digitalization project of a large distribution company, achieving a decrease of 5 days in the customer registration process time (~70%). - Build an internal process to register and monitor the utilization of engineering and design time, minimizing free time and improving the utilization of resources and cost structure of the company. - Facilitate the project to redesign and develop the website of the company.