𝐊𝐞𝐲-𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Increased website conversion rates by 20% through strategic UI/UX enhancements. • Successfully launched a new design system that improved team efficiency. • Played a pivotal role in the rebranding initiative, contributing to a 34% increase in lead generation. • Led the creation of marketing materials that boosted social media engagement by 50%. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Crafted user-friendly interfaces for websites, dashboards, and apps, resulting in a boost in user engagement. • Developed the company’s first brand identity, including logo design, brand guidelines, and a scalable design system. • Applied user-centric design principles to create intuitive interfaces, helping to improve Trustpilot score from 3/5 to 4.2/5. • Utilized Figma and no-code tools like Framer to prototype, iterate and launch pages, ensuring consistency and scalability across products. • Structured and scaled the design team, implementing efficient workflows and processes.

𝐊𝐞𝐲-𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Increased brand recognition among healthcare providers through comprehensive rebranding • Grew company's LinkedIn followers through engaging social media campaigns • Achieved a 20% increase in average time spent on page and a 30% boost in content sharing for marketing content featuring new visual designs 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Developed and implemented innovative creative concepts aligned with brand objectives • Crafted visually captivating content for various platforms, including digital and print media • Collaborated closely with marketing, design, and development teams to create cohesive campaigns • Created engaging visual content for social media, enhancing follower interaction and brand presence • Led visual strategy, translating complex AI-driven healthcare solutions into compelling visual narratives • Developed a versatile design system, ensuring brand consistency across platforms

𝐊𝐞𝐲-𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • New visual identity drove over 50% increase in social media engagement • Created versatile digital asset library, enabling consistent brand application across platforms 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Co-led the creation of a new visual identity system, aligning with company's strategic goals and market positioning • Developed and implemented targeted digital marketing campaigns to enhance brand visibility and engagement • Designed compelling pitch decks and marketing materials to attract and retain major clients • Implemented social media strategies leading to increased engagement and follower growth • Transformed complex tech concepts into visually intuitive narratives for target audiences • Conducted in-depth market research to inform new brand direction • Contributed to strategic discussions on brand positioning and visual communication

𝐊𝐞𝐲-𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Enhanced brand visibility and consistency across the GrupoQ ecosystem, resulting in increased brand recognition and loyalty. • Developed a high-performing design team capable of delivering exceptional design solutions at scale. • Improved user experience through data-driven design, leading to increased engagement and satisfaction. • Successfully launched new brands into the market, contributing to the company's overall growth strategy. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Defined the graphic design strategy and vision for grupoQ. • Managed and mentored a team of designers, fostering a collaborative and innovative culture. • Ensured brand consistency across all group companies and touchpoints. • Developed and maintained design guidelines and style guides. • Collaborated with marketing, product, and development teams to deliver impactful design solutions. • Conducted design research and user testing. • Developed and implemented design strategies. • Led Marketing and OOH campaigns.

𝐊𝐞𝐲-𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Reduced design time for custom client reports by 50% by implementing a scalable template system • Contributed to a increase in report downloads and citations through the visual overhaul of quarterly industry reports • Improved sales team win rates for new business pitches with redesigned client presentation materials 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Created media kits and sell sheets for high-profile clients including Netflix, Disney, HBO, and Amazon • Designed engaging e-blasts, email templates and custom communication materials for marketing and client outreach • Transformed complex analytics data into visually appealing charts, infographics, and graphics • Created materials and videos for product marketing campaigns, newsletters, and promotional research communications • Collaborated with data scientists to develop innovative visualizations highlighting emerging media trends

𝐊𝐞𝐲-𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Successfully established Quiq as a strong and recognizable brand within the food service industry • Led the development of marketing materials that drove significant increases in brand awareness and lead generation. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Defined and executed the overall creative vision for Quiq. • Developed and implemented brand guidelines and standards. • Collaborated with cross-functional teams to ensure design alignment. • Conducted market research and competitor analysis to inform design decisions. • Measured design performance and identified opportunities for improvement. • Developed product positioning and messaging in collaboration with the product marketing team. • Created compelling product narratives and value propositions.

Blip is a leading platform for creating, publishing, and managing chatbots, integrating with various messaging channels such as WhatsApp and Facebook Messenger. Blip already processed over 20 billion messages and is used in more than 170 countries. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Developed design languages for various marketing campaigns, ensuring brand consistency. • Created engaging social media content, including graphics, animations, and videos. • Produced high-quality visual assets for events, such as banners, presentations, and promotional materials. • Adapted key visuals for various marketing channels and materials. • Produced engaging static and motion graphics for social media and other platforms.

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Successfully created impactful campaigns that enhanced client visibility and engagement. • Led a diverse creative team in delivering innovative solutions tailored to each client's unique needs. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Led brainstorming sessions and directed the creative process for campaign development. • Developed strategic concepts and executed creative ideas for high-profile clients. • Ensured consistency across all creative outputs, aligning with client brand standards and campaign goals.

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Successfully synchronized efforts of the creative team, ensuring alignment with the label's overarching goals and objectives. • Produced lyric videos that significantly boosted engagement and promotion of music releases. • Established cohesive visual identities that reinforced the label’s brand across all media. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: • Led and synchronized the efforts of the entire creative team, aligning with overarching goals and objectives. • Managed strategic processes for campaigns, music releases, and social media initiatives. Developed and executed brand concepts for strategic campaigns, translating ideas into actionable plans. • Crafted visual identities and comprehensive brand manuals, ensuring consistent brand representation. • Conducted market research and competitor analysis to inform creative strategies. • Collaborated with cross-functional teams to ensure alignment in all creative outputs.