Felipe ColettiProduct Designer
Senior UX/UI Designer, with more than 10 years of experience. Leading teams for the last 3 years. I'm currently the UX Design Leader at TRY. I have an MBA in Strategic UX Management.
Certifications
B2 Upper Intermediate
B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
B2 Upper Intermediate
B1 Intermediate
Operations Research (12)
User Interface (UI) (11)
Prototyping (11)
UI Testing (11)
User Flows (11)
Adobe Photoshop (10)
A/B Testing (7)
Adobe Illustrator (7)
Google Analytics (7)
Technical Leadership (6)
UI Design (6)
Team Leadership (6)
eCommerce (6)
UX Design (5)
Rapid Prototyping (5)
HTML (4)
Accessibility (4)
Sketch (4)
XML (3)
JSON (3)
CSS (3)
Banking & Finance (2)
Agile (2)
Magento (2)
Figma (2)
Flash (2)
Usability
APIs
Experience
UX LeadTry Consultoria
11/2020 - Currently

UX Team Lead at Try, leading usability research and UX/UI design, including hands-on prototyping and testing. Attending international projects.

UX Design
Prototyping
UI Design
Team Leadership
UI Testing
Technical Leadership
Operations Research
User Flows
UX LeadEstratégia Educacional
09/2019 - 11/2020

UX Team Lead, doing hands-on UI/UX design, prototyping, and research for the leading e-education platform in Brazil.

Figma
Rapid Prototyping
Prototyping
UI Design
eCommerce
Team Leadership
UI Testing
Operations Research
User Flows
Senior UX DesignerItaú
06/2018 - 09/2019

Technical lead between 8 squads (loans, credit card, renegotiation, currency exchange, investment, Insurance, digitalization, 1:1 sales) at the bank "b2C salesroom", I worked with agile and design thinking leading research operations, design and co-creation workshops. In one of those activities we created the "Loans Button" at the home screen for the Itaú app, as a result, we achieved a 13% increase in the loans squad consolidated conversion, 30% of the annual target, and 25 million reais in just one month. Main activities: Team mentoring, creation of the Itaú accessibility framework, quantitative and qualitative research, co-creation workshops, wireframes, layout and prototyping, flowcharts, sitemaps and usability test

UI Testing
Technical Leadership
Operations Research
Banking & Finance
User Flows
Agile
User Interface (UI)
Prototyping
eCommerce
Senior UX DesignerIsobar
02/2015 - 05/2018

Marketing and Advertising, Dentsu Aegis – Japan. Clients: Fiat - The first brazilian online car sales platform. The challenge was to connect an end to end experience in API´s and algorithms, integrating service and interface design delivering a delightful and unique buying experiences

Adobe Photoshop
Rapid Prototyping
User Interface (UI)
Prototyping
Sketch
eCommerce
Accessibility
UI Testing
Operations Research
User Flows
Product DesignerRocket Internet (ClickBus)
02/2014 - 02/2015

I was a Product designer in a Internet company from Germany

Adobe Photoshop
Adobe Illustrator
User Interface (UI)
Google Analytics
A/B Testing
Operations Research
Product DesignerRoyal Canin
11/2012 - 02/2014

I was a Product designer for a pet Food company from France

Adobe Photoshop
Adobe Illustrator
Magento
User Interface (UI)
Google Analytics
A/B Testing
CSS
HTML
Junior Product DesignerCATHO
09/2011 - 11/2012

I was a Product designer Jr. of a Internet content company from Brazil

Adobe Photoshop
Adobe Illustrator
User Interface (UI)
Flash
Google Analytics
A/B Testing
CSS
Junior Product DesignerUOL
01/2009 - 09/2011

I was the Product designer Jr in a Internet content company from Brazil

Adobe Photoshop
Adobe Illustrator
JSON
User Interface (UI)
Google Analytics
A/B Testing
XML
HTML
Education
MBA in Strategic UX ManagementESPM - SP / Brazil
09/2019 - 09/2021
Finance - Bachelor's degreeAnhembi Morumbi
01/2016 - 01/2018
Portfolio
https://www.youtube.com/watch?v=-4odRMU9DBU
January 2016 - November 2021
www.felipecoletti.com
January 2016 - November 2021