Spearheaded the complete redesign of the platform, and led the process to deliver a new product interface with mobile support resulting in +25M of new users engaged for clients like PSG, ManCity, NBA Top Shot, Socios.com. Led the design function in an agile team, defining research, workshops, user flows, prototypes, and delivering assets to development. Established a new design system, design guidelines, and design roadmap that aligned with the company's KPIs, resulting in a $2M increase in customer revenue and a 40% improvement in user retention.

Improved user experiences for all rentals storefront website pages: researched and designed an easy-to-use components library. That resulted in a 70% increase in total site visitors and an 84% increase in page updates. Developed a solution to connect renters as first-time home buyers that generated more than 1k new high-quality leads by month. Revamped product onboarding, reducing churn rate and enhancing leasing and payment experiences for 700k+ customers. Produced wireframes, mockups, and high-fidelity prototypes using Figma, Miro, Figjam, and Lucidchart. Delivered assets to the development team assuring pixel-perfect implementation.

Played a key role in the company's e-commerce and design system foundation, resulting in a 17% participation in the company income in the first year after launch. Delivered visual interfaces and prototypes using Sketch and Zeplin, and conducted user research. Established a quality assurance workflow for 3x faster deployments and improved product delivery. Developed chatbot flows and user journeys leveraging natural language processing (NLP) AI. The chatbot automated support ticketing and sales, yielding a $6 million call center cost savings over a year. Collaborated with IBM and Meta (Facebook) on this cross-project.

Designed (UX/UI) and implemented (HTML/CSS/JS) visually appealing user interfaces for over 20 products, spanning SaaS, IoT, custom CMS, and VR/VA interfaces. Fostered innovation by collaborating with 10+ institutions in Brazil and Europe, exploring emerging trends and technologies. Spearheaded the product design of CMS for museums - selected by the Ministry of Culture of Brazil to represent the country at Paris Museum Connections (Jan 2016)