Ricardo Morales RamírezCRO Developer Senior
CRO Specialist and optimization architect in the use of Google and Adobe tools. Extensive knowledge and experience in each phase of analysis and implementation of A/B test. Web applications focused on digital marketing, involving the entire process, functional requirements, design, architecture and total planning for recognized brands. High sense of cooperation and leadership.
Certifications
B2 Upper Intermediate
B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
B2 Upper Intermediate
B1 Intermediate
HTML (10)
CSS3 (10)
JavaScript (9)
jQuery (5)
A/B Testing (4)
Data Analytics (4)
Linux Server Administration (4)
Linux (4)
Windows (4)
MacOS (4)
WordPress (4)
Joomla (4)
Google Analytics (3)
On-page SEO (3)
Google APIs (3)
Web Performance Optimization (WPO) (2)
Apache (2)
IIS (2)
OpenVPN (2)
PHP (2)
Web Hosting & Domain Setup (1)
Sass (1)
Drupal (1)
JIRA (1)
CSS (1)
Git (1)
MailChimp (1)
PrestaShop (1)
Experience
Front End DeveloperAccenture
09/2021 - Currently

Coordinate CRO activities to improve usability and create the best user experience by exploring many different approaches to solving end-user problems. Responsabilities: ● Develop new features for the user in A/B test format ● Ensure the technical feasibility of designs ● Contributes ideas and learnings that allow different teams to understand the situation of each campaign, product and adopt the best strategy ● Responsible for day-to-day CRO activities across varied campaigns and performing detailed analysis Skills: ● Adobe Target ● Adobe Analyitics ● Adobe Marketing Cloud ● Strategic Thinking

HTML
CSS3
JavaScript
Data Analytics
A/B Testing
Front End DeveloperSiigo
11/2017 - 10/2019

Landing pages layout on Hubspot, Wordpress and Instapage Landing pages layout in HTML5, CSS3, Bootstrap 4, Flexbox, JS, jQuery, Ajax, JSON Consumption rest API (Geolocation, YouTube) Web performance optimization Integration of lead generation forms Implementation of payment gateways: PayU Tracking Pixels Implementation Technical SEO URL deindexing with Google Search Console Analysis and correction of coverage index errors with Google Search Console URL deindexing in wordpress Robots.txt parameterization Sitemap generation Parameterization htacces Google Apps Google Tag Manager Google Search Console Google Analytics Google Optimize Wordpress External systems integration Management of Popup Maker A3 Lazy Load handling Breeze handling Conditional Menus Management Management of Contact Form 7 Management of Contact Form 7 Conditional Fields EWWW Image Optimizer Management Handling OneSignal Push Notifications Yoast SEO Premium Management Elementor handling, Fusion Builder Management

JavaScript
WordPress
jQuery
CSS3
HTML
Linux Server Administration
Web Performance Optimization (WPO)
Google APIs
On-page SEO
Google Analytics
Drupal WebmasterAriadnacg
12/2016 - 06/2017

QA development, frontend development, support and content update. Technical support and direction in conjunction with the project manager to execute and improve new developments. Use of tools such as: Jira, Basecamp, slack, html5, SASS, GIT

JIRA
Git
CSS3
HTML
Drupal
Sass
WebmasterC.I. Makroinsumos de Colombia S.A.S
02/2016 - 07/2016

Development of www.quegancho.com using Prestashop. Webmaster tasks such as: product feed, campaign creation and programming, SEO, hosting support (CPanel, WHM), domain and email configuration, internal customer support, creation and management of email campaigns through mailchimp, Google Analytics management, tracking pixel, Google Webmaster Tools management. Internal network support, DNS and DHCP server, active directory, routing and VPN.

CSS3
HTML
PrestaShop
Web Hosting & Domain Setup
On-page SEO
Google Analytics
MailChimp
WebmasterColombia Digital Corporation
07/2014 - 09/2014

Migration support and updates on the CCD platform, technical support to the company's page and equipment. Management and administration of the server under the linux centos platform. Daily reports of statistics on visits to the CCD portal, as well as it’s positioning at a global and national level. Backup and management of the digital library on the Greenstone platform. Email campaigns in the cloud using PHPList platform. Development of new portals within the projects agenda carried out by CCD. Google Apps Administration, Google Analytics, Google Webmaster Tools.

JavaScript
jQuery
CSS3
HTML
Microsoft Excel
Linux Server Administration
Google APIs
Google Analytics
Joomla
Web programmerRed Design Systems
03/2013 - 01/2014

Perform the assessment requirements of the external and internal customer for submitting web projects, coordinating multidisciplinary teams, creating work schedules, development of templates for Joomla and Wordpress CMS, development of web portals with CMS said. Installation of web portals on server supplied by the client.

PHP
JavaScript
WordPress
jQuery
CSS3
HTML
Joomla
Infrastructure Engineer / Joomla DeveloperAxesnet S.A.S.
07/2011 - 01/2013

As a Joomla developer I created responsive websites based on the designs provided, additionally modifications to the extensions code to comply with customer requirements. Development of the site’s documentation including the use and training for the end customer. Being an infrastructure engineer I performed functions such as: firewall configuration (ISA Server), creation of virtual machines under Windows and Linux platforms, administration and creation of sites in IIS and Apache, Vhost configuration in Apache, DNS server administration, Internal and external client support. Management of SQL Server backups and application servers. Active Directory Administration and configuration of the company's VPN. Web support on Joomla.

JavaScript
jQuery
CSS3
HTML
Linux Server Administration
OpenVPN
Joomla
IIS
Apache
Web programmerI Like Websites
12/2010 - 06/2011

Frontend development in HTML with Joomla and Wordpress. CMS installation in local and web hosts, redirection of domains, ftp management, created payment URLs through paypal, email campaigns, granted permissions to IPs geographical access.

PHP
JavaScript
WordPress
jQuery
HTML
CSS
Web Hosting & Domain Setup
Joomla
Technical LeaderABCelectronics
11/2009 - 12/2009

Managed logistics to perform preventive maintenance. Coordinated a group of five people to develop preventive maintenance to computer equipment, such as: tower PC, laptops, printers and scanners. Made weekly activity reports carried out during the week and daily maintenance reports.

Microsoft Excel
ADSL installerWeb 2 Phone
09/2008 - 06/2009

Developed eTb Internet service facilities and maintenance activities, under ADSL technology and VoIP services. Fulfilling technical assistance functions focused on configuration, installation and maintenance of ADSL modems through Telnet and web, wired and wireless, under Windows 98se / Me / 2000 / XP / Vista, Macintosh OSX and Linux operating systems. Performed tasks focused on the programming and installation of A8, A2 and A0 antennas of Altai technology for the Super WiFi service which integrates WiMAX, WiFi and Wireless. Set configurations type Bridge, BTS, Multipoint Point.

Linux
MacOS
Windows
Virtual Chat eTb Internet Support AgentContact Center Americas
04/2007 - 07/2008

Carried out activities such as temporary replacement of the support area coordinator, managing operation indicators and technical assistance for clients of the eTb residential Internet service nationwide, for Point Multi Point (PMP) connections, ADSL and switched under Windows 98se / Me / 2000 / XP / Vista, Linux, Macintosh operating systems. Support to mail clients, ADSL modems, and WiFi services. I also handled product information and the processes related to each one of them. Generated performance reports under applications such as Service Desk, SIMRA, Service Center, port management Alcatel, Ericsson, Huawei, Marconi, and Airspan which is for PMP technology.

Linux
MacOS
Windows
ADSL Internet Maintenance and Installation TechnicianCOLVATEL - Subsidiary of eTb
10/2007 - 02/2008

Developed eTb Internet service installation and maintenance activities, under ADSL technology and VoIP services. Fulfilling technical assistance functions focused on maintenance, configuration and installation of ADSL modems through Telnet and web, wired and wireless, under Windows 98se / Me / 2000 / XP / Vista, Macintosh OSX and Linux operating systems.

Linux
MacOS
Windows
ETb Internet Support AgentContact Center Americas
03/2006 - 03/2007

Provided technical assistance for customers of the residential Internet service of eTb nationwide, for Point Multi Point (PMP), ADSL, WiFi and switched connections, under Windows 98se / 9x / Me / 2000 / XP operating systems / Vista, Linux, Macintosh OSX. Support to mail clients and ADSL modems. Generated performance reports under applications such as Service Desk, SIMRA, Service Center, port management Alcatel, Ericsson, Huawei, Marconi, and Airspan which is for PMP technology.

Linux
MacOS
Windows
Education
Professional Technician in Systems Administration and Computer ScienceCorporación Bolivariana de Educación Superior
01/2004 - 11/2005
Electronic EngineeringUniversidad Francisco de Paula Santander
03/2000 - 11/2005