I work in Artificial Intelligence applied to Marketing and Recommendation Systems. I have a strategic/analytical profile and a focus on models development. Design of rules-based artificial intelligence models. Design and training of machine learning models. Data preparation. Feature engineering and feature selection. AI models prformance analysis. AI models A/B testing. Results visualization. Alarms setting. Python, SQL, Google Cloud Platform, Amazon Web Servics, Docker, MongoDB.

Instructor of the EducacionIT's "Machine Learning" course & Centro Cultural Ricardo Rojas' "Artificial Intelligence: Fundamentals, applications and trends" course.

Development of artificial intelligence models. Management of both proprietary and third-party Machine Learning tools. Performance evaluation of AI models. Model Selection. Model training. Audience segmentation through artificial intelligence. Implementation of Artificial Intelligence algorithms for advertising campaign optimization. KPI optimization through machine learning. Web user behavior analysis. Image recognition. Coordination of experiments, A/B testing and Brand Lift studies. Data analysis, data visualization, dashboard development. Data preprocessing. Automation of administrative processes. Use of Google BigQuerry, Jupyter Notebook, Google Tag Manager, Google Analytics, Datastudio, Google Cloud Vision AI, and Machine Learning tools. Use of Python and SQL.

Media buying planning. Team management and coordination. Planning of programmatic branding and performance campaigns. Development of advertising proposals. Coordination of Brand Lift studies. Website traffic analysis. Proposal of innovative formats. Management of inventory Deals. Management of Google Analytics, MOAT, Salesforce, Datorama and Manage platforms. Account manager for Peugeot, Citroen and DS.

Programmatic advertising campaigns implementation. Audience analysis. Website tagging. Reporting. Use of the DV360, Xandr, Taboola, Push Ads, GDN and Sizmek platforms. Account management of Pepsico, Bayer, Milkaut, Air France, Peugeot, Citroen, DS Automobiles, Royal Canin, AbInBev, Huaweii, Red Bull, Mars, Akzo Nobel, Santander, Siemens, Monsanto, Mostaza, La Virginia, Ilolay, Granja Iris, Instituto Nacional de Yerba Mate, and Editorial Salvat.

Promoter. Marketing team supervisor focused on Below The Line marketing campaigns for Mercado Pago. Responsible for quality control and promoter training.